In recent years, more and more enterprises choose to focus on consumers among young people. The rapid improvement of scientific and technological innovation has led to the birth of many new brands, which satisfy the young people's consumption psychology; most of the income of young people will be spent. Slowly, young people have their own consumer market. How to grasp the hearts of this group of young people immediately, so as to create a competitive young brand. We only focus on the research and exploration in the field of young people's brand. It is our goal to eat young people thoroughly.